Types of Backlinks to Get in 2025 for SEO Success

What Kinds of Backlinks You Need to Get in 2025 to Do Well in SEO

The digital world is still changing as we move through 2025, and so are the tactics for getting the best search engine rankings. Backlinks are still an important part of SEO, and they can do a lot to improve the trustworthiness and visibility of your website. However, not every connection is the same. To stay ahead of the curve, you need to know what kinds of backlinks to get in 2025 to improve your SEO and get more organic traffic.

The following article will go over the best backlinks you should try to get this year to help your website move up in the search engine rankings.

Why Backlinks Matter More Than Ever

Did you know 91% of web pages never get traffic from Google? This is mainly because they don’t have any backlinks (Ahrefs). Backlinks are like recommendations; they tell search engines that your content is valuable and reliable. If you want to stay ahead in the digital world, paying attention to the right kinds of backlinks in 2024 is essential.

1. High-Quality Editorial Backlinks

What Are They?

Editorial backlinks are natural links placed in trustworthy websites’ content. They are usually put there because your content is valuable and worth mentioning. This backlink makes your content work better, and you can add it to your web page.

Why They’re Important in 2025

Search engines care more and more about the quality and usefulness of backlinks than the number of them. Search engines can tell that your content is reliable and authoritative if it has good editing backlinks. Make sure to read our E-E-A-T blog to find out more.

How to Get Them

• Create Unique Content: Produce in-depth, original content that offers real value.
• Build Relationships: Network with industry influencers and authoritative sites.
• Media Outreach: Pitch your content to journalists, Vlogers, and bloggers who might find it relevant.

2. Influencer Backlinks

What Are They?

Backlinks from well-known figures in your industry who have a significant following and authority.

Why They’re Important in 2025

Influencer marketing continues to grow. Backlinks from influencers enhance SEO and increase brand visibility and credibility.

How to Get Influencer Backlinks?

• Collaborate on Content: Co-author articles, create interviews, or collaborate on projects or products.
• Offer Value: Provide insights or data influencers might find helpful for their audience.

Note: Make sure you hire relevant influencers to your product or industry so that they can make some effect on your business

3. Guest Posting on Respected Sites

What is Guest Posting?

By contributing articles to other respected websites in your field, you can increase the number of backlinks to your website.

Why They’re Important in 2025

Through guest posting, you can gain access to established audiences and acquire high-quality backlinks from authoritative domains.

How to Get Them

• Identify Reputable Sites: Look for websites with high domain authority and engaged readership.
• Pitch Relevant Topics: Propose topics that align with their audience’s interests.
• Provide High-Quality Content: Ensure your guest posts are well-researched and valuable.

Note: Make sure you add 1-2 backlinks that can make your content more authentic and more relevant  

4. Niche-Specific Directory Backlinks

What are Niche-Specific Directory Backlinks?

Backlinks from directories particular to your sector or expertise are referred to as backlinks from niche-specific directories.

Why is Niche-Specific Directory Backlinks Important in 2025?

Although generic directories have lost their greatness, niche directories continue to be valuable because they are relevant and attract targeted visitors.

How to Get Them

• Research: Find directories that cater specifically to your industry.
• Submit Your Site: Follow their submission guidelines carefully.
• Maintain Updated Listings: Ensure your information is current and accurate.

5. Backlinks from Podcasts and Webinars

What Are Podcasts and Webinars?

Links are obtained by participating in podcasts or webinars as hosts or guests.

Why Backlinks from Podcasts and Webinars are Important in 2025

Considering the increasing number of audio and video materials, backlinks from these sources have the potential to boost credibility and connect with new audiences, in addition to contributing to the awareness aspect of the process.

How to Get Them

• Be a Guest Speaker: Offer your expertise to podcasts and webinars in your niche.
• Host Your Own: Create content that others will link to and share.

6. Backlinks from Social Media Platforms

What Are Backlinks from Social Media Platforms?

Links from social media sites where your content is shared and linked to your website. These websites like Instagram, Facebook

Why Backlinks from Social Media Platforms Are Important in 2025

Social signals can indirectly influence SEO rankings and drive significant traffic.

How to Get Them

• Engage Your Audience: Share content encouraging likes, shares, and comments.
• Utilize Multiple Platforms: Expand your presence beyond just one or two social media sites.

7. Backlinks from Visual Content (Infographics and Videos)

What Are They?

Links are earned when others share your infographics or embed your videos on their sites.

Why They’re Important in 2025

Visual content is highly shareable and can attract backlinks from various sources.

How to Get Them

• Create High-Quality Visuals: Invest in professional design and production.
• Promote Widely: Share your visuals on social media, blogs, and visual platforms like Pinterest and YouTube.

Conclusion

A company that wants to improve its online profile in 2025 needs to know what kinds of backlinks to get. Quality should be more important than quantity, and you should focus on useful and relevant backlinks to your community. You can set yourself up for SEO success this year and beyond by adding variety to your backlink portfolio and following best practices.

Remember that getting good backlinks is a long process, not a quick one. In the constantly changing world of SEO, the best results come from consistent work and careful planning.